Forward with Flavin - Campaign Logo
I've never been one to be involved with Student Government, well, back in middle school I wanted to, but after failing to be elected, I backed out of that path. The world of politics felt rather intimidating to me ever since.
Fast forward (haha, pun) almost a decade later, I found myself designing a logo for Kevin Flavin, and in the middle of a Student Body President campaign. Campaigning and being even somewhat involved in the politics of campus was surreal and exciting. Not only would my design be seen by thousands upon thousands of students, but it would also be representing Flavin himself.
The logo copy presented to me was "Forward with Flavin" and let me tell you what a great challenge that was. In my years at Texas A&M, I have endured some pretty awful looking campaign logos. Previous designs used a serif type that was often boring and too thin in overlays of candidate portraits. I knew that it had to be thick, easy-to-read from a distance, and visually stimulating, but not overwhelming. I sketched a lot and communicated with Flavin before digitizing the logo and finalizing it.
The final logo takes the use of an arrow behind the "Flavin" to emphasize and attract eyes to his name first. After all, this is the person you want people voting for. I chose a block-type serif to add a bit of masculinity to his name and stand out from the yellow. The secondary type is a more modern san-serif meant to create a mature overall aesthetic. The colors of navy blue and yellow were assigned along with the copy which I preferred since the balance in color worked out really well.
And I have to admit it was really cool seeing my design painted onto banners and stationed at different parts of campus. T-shirts and stickers were made and passed out to who knows how many people. While Flavin did not win the Presidency, I believe we won for best logo.
To speak frankly, this experience left me believing that a good design can only take you so far. From a Student Body President candidate to a Fortune 500 company to a coffee shop, the product itself has to be great enough for the people to really love. That in itself is really the deciding factor between success and failure. Even though some restaurants in New York City were designed by Louise Fili, they still closed anyways. Such is life.
Designing for a campaign was really different from anything that I've ever done, but the fact that I did it affirms that I'm on the right path as a graphic designer. I'm learning and the question in mind is, well, what's next?