Agatha Tutia
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Zappos and 6pm

Zappos & 6pm

Visual Design Internship

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Visual Design

During summer 2016, I worked with Zappos' 6pm Team as a Visual Design Intern. I had the pleasure of working with the amazing creative team, designing for the premium discount e-commerce store.


The Fall Booties Guide

 

Objective

Produce a landing page and content for the "Fall Booties Guide" campaign.

My Roles

Visual Design, Handlettering

Timeline

1 week

Team

Amanda Mera, Photography
Varinia Flores, Copywriter

Tools

Photoshop
Illustrator


 
 

The Landing Page

When designing The Fall Booties Guide, I realized how important it was to work along with the photography and copy instead of blatantly designing. Taking advice from my team, I focused more on creating an easy-to-scroll landing page featuring the products in a simple, but loose style.


summer 2016 pins

 

Objective

Create a series of "pins" for a Summer Trends campaign on Pinterest.

My Roles

Visual Design, Semi-Structured Interviews, Photoshoot Shadowing, Project Planning.

Timeline

9 days

Tools

Photoshop

 

 

Self-Initiated Project

After attending my first Merchandising Recap Meeting and hearing the Buyers present the summer trends, I decided to start a project in relation to these findings.

 

Research (4 days)

I met with April, our Pinterest manager, to understand how Pinterest and pinning worked from an e-commerce point of view. I also conversed with several of the buyers to confirm trends and how I could identify trends in the future. Finally, I shadowed the photoshoot studio's photographers and stylists to familiarize myself with how production works in concurrence with Social Media.

Design & Release (1 week)

For the Pinterest campaign, I listed the top 7 trends (ghillie, pom-poms, tassels and fringe, ankle wraps, jumpsuits, off-the-shoulders, and denim), curated products for each from 6pm.com, created the corresponding go-to link, tied in my own written copy, and posted the pins to the Pinterest. Each pin was released every other day.

 

Reflection

I learned and adapted so fast while at Zappos as a designer, coworker, and hustler. By hustler, I mean someone who speaks up, suggests change, and helps implement it. But also, one who takes feedback and changes within as well.

Here are some takeaways I learned:

  • Critiques only make you better

  • “Failure” is just another chapter to help you get to the end

  • Communication between you and your team(s) is vital to success

  • Understanding the business, the brand, the target audience directly corresponds to your design strategy

  • A/B Testing is crucial in Redesigns/Refresh

  • Different perspectives is a good thing and can help the business move further

  • UX Design is meant to create stories with our design and our customer

  • Always be willing to ask questions and learn from others

  • Spend time practicing different mediums to build your design skills

  • And always do more with less