Zappos & 6pm
Visual Design Internship
During summer 2016, I worked with Zappos' 6pm Team as a Visual Design Intern. I had the pleasure of working with the amazing creative team, designing for the premium discount e-commerce store.
The Fall Booties Guide
Produce a landing page and content for the "Fall Booties Guide" campaign.
Visual Design, Handlettering
Amanda Mera, Photography
Varinia Flores, Copywriter
The Landing Page
When designing The Fall Booties Guide, I realized how important it was to work along with the photography and copy instead of blatantly designing. Taking advice from my team, I focused more on creating an easy-to-scroll landing page featuring the products in a simple, but loose style.
summer 2016 pins
Create a series of "pins" for a Summer Trends campaign on Pinterest.
Visual Design, Semi-Structured Interviews, Photoshoot Shadowing, Project Planning.
After attending my first Merchandising Recap Meeting and hearing the Buyers present the summer trends, I decided to start a project in relation to these findings.
Research (4 days)
I met with April, our Pinterest manager, to understand how Pinterest and pinning worked from an e-commerce point of view. I also conversed with several of the buyers to confirm trends and how I could identify trends in the future. Finally, I shadowed the photoshoot studio's photographers and stylists to familiarize myself with how production works in concurrence with Social Media.
Design & Release (1 week)
For the Pinterest campaign, I listed the top 7 trends (ghillie, pom-poms, tassels and fringe, ankle wraps, jumpsuits, off-the-shoulders, and denim), curated products for each from 6pm.com, created the corresponding go-to link, tied in my own written copy, and posted the pins to the Pinterest. Each pin was released every other day.
I learned and adapted so fast while at Zappos as a designer, coworker, and hustler. By hustler, I mean someone who speaks up, suggests change, and helps implement it. But also, one who takes feedback and changes within as well.
Here are some takeaways I learned:
Critiques only make you better
“Failure” is just another chapter to help you get to the end
Communication between you and your team(s) is vital to success
Understanding the business, the brand, the target audience directly corresponds to your design strategy
A/B Testing is crucial in Redesigns/Refresh
Different perspectives is a good thing and can help the business move further
UX Design is meant to create stories with our design and our customer
Always be willing to ask questions and learn from others
Spend time practicing different mediums to build your design skills
And always do more with less